With the love of salty snacks and ranch flavor on the rise, POP! Gourmet views its exciting partnership with The Hidden Valley Food Products Company as the answer to delivering tasty new options to snack fans, while building category leadership for the company.
"Hidden Valley® is the latest addition to our portfolio of unexpected, premium flavors. Our new Hidden Valley® Ranch seasoned Popcorn and Chips offer consumers a bold, yet familiar flavor we know they're already craving on foods beyond salads. That passion, mixed with our quality popcorn and chips product, is sure to exceed expectations," said James Jang, EVP of Operations at POP! Gourmet.
POP! Gourmet created these new products to offer Hidden Valley® fans a new way to enjoy their favorite ranch flavor.
"Ranch-enthusiasts nationwide should be very excited. We carefully crafted Hidden Valley® Ranch seasoned Popcorn and Chips to embody the delicious Hidden Valley® Ranch flavor. Every bite explodes with the classic ranch taste that people everywhere love so much," added Mr. Jang of POP! Gourmet.
Hidden Valley® Ranch seasoned Popcorn and Chips are available today in select major conventional grocery outlets, warehouse outlets, and other retailers and will be rolling out nationwide this fall.
Hidden Valley® Ranch Popcorn will be offered in multiple package sizes in 1.5oz, 4.5oz and 12oz bags, portioned at 170 calories/serving. Hidden Valley® Ranch Wavy Chips will be offered in 1.5oz, 7.5oz and 20oz bags, portioned at 150 calories/serving.
About POP! Gourmet:
POP! Gourmet is an award-winning snack food company focused on creating innovative popcorn and chip products. POP! Gourmet's mission is to provide delicious, mouth-watering snack-food enjoyment for everyone who takes pleasure in fresh, bold flavors. POP! Gourmet's products can be found in conventional grocery, natural grocery and warehouse retailers across the county, as well as online at www.popgourmet.com.
Links:
Web: www.popgourmet.com
Like: www.facebook.com/popgourmet
Follow: @popgourmet on Instagram
Follow: @popgourmet on Twitter
About Hidden Valley® Ranch
The HV Food Products Company is a subsidiary of The Clorox Company (NYSE: CLX), a leading multinational manufacturer and marketer of consumer and professional products with approximately 8,700 employees worldwide and fiscal year 2018 sales of $6.1 billion. Clorox markets some of the most trusted and recognized consumer brand names, including its namesake bleach and cleaning products; Pine-Sol® cleaners; Liquid Plumr® clog removers; Poett® home care products; Fresh Step® cat litter; Glad® bags, wraps and containers; Kingsford® charcoal; Hidden Valley® dressings and sauces; Brita® water-filtration products; Burt's Bees® natural personal care products; RenewLife® digestive health products; and Rainbow Light®, Natural Vitality® and Neocell® dietary supplements. The company also markets brands for professional services, including Clorox Healthcare® and Clorox Commercial Solutions®. More than 80 percent of the company's sales are generated from brands that hold the No. 1 or No. 2 market share positions in their categories.
Clorox is a signatory of the United Nations Global Compact, a community of global leaders committed to sustainability. The company has been broadly recognized for its corporate responsibility efforts, most notably being named to the Drucker Institute's 2017 Wall Street Journal Management Top 250 list, The Just 100: America's Top Citizens list, CR Magazine's 2018 100 Best Corporate Citizens list, Barron's 2018 100 Most Sustainable Companies, and the first sector-neutral Bloomberg Gender Equality Index in 2018. In support of its communities, The Clorox Company and its foundations contributed about $20 million in combined cash grants, product donations and cause marketing in fiscal year 2018. For more information, visit TheCloroxCompany.com, including the Good Growth blog, and follow the company on Twitter at @CloroxCo.
CLX-B
Web: www.HiddenValley.com
Like: www.facebook.com/HiddenValley
Follow: @HVRanch on Twitter and @hidden.valley on Instagram
SOURCE POP! Gourmet
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]]>As winner of the 2013 Snacks and Sweets Expo’s Most Innovative New Product, our Sriracha Popcorn brings together the highest quality ingredients with the unique and lovable flavoring of Sriracha Rooster Sauce. Also named one of the eleven best specialty foods for healthy eaters by Women’s Health Magazine, our Sriracha Popcorn is a smart choice-- only 170 calories per ounce, with 2 grams each of protein and fiber.
To get the word out, we are raffling off the #1, #2, and #3 ORIGINAL bags of Sriracha Hot Chili Sauce Popcorn ever made, complete with the official seal and certificate of authenticity—a true collectors item. To enter, go to http://tinyurl.com/m3jetut. You just have to “like” our Facebook fan page, follow us on twitter, retweet/share our contest with friends, or follow our Pinterest page-- each will get you 1 free entry into the raffle!
A Sriracha Popcorn Combo Pack is also up for grabs! One large bag, two small bags, a T-shirt and a bottle of Sriracha are going out to whoever wins our Instgram contest. Share your most innovative and delicious Sriracha food combination with us on Instagram at @popgourmetpopcorn and the hashtag #respecttherooster. Submit as many posts as you’d like-- we will pick our favorite as the winner at the end of the month! Good luck!
]]>We are proud to announce that Bank of America is featuring POP! Gourmet Popcorn as a part of their "Partnering Locally" campaign. We were chosen over thousands of small businesses across the nation. Thank you for believing in us!!!
The stories gathered for the campaign are real examples from people in your community—stories we hope inspire you, too. Bank of America is doing its best to support them because they are invested in the places where we live and work. Through lending, investing and giving, they’re proud to be a partner in creating more vibrant communities around the world. And we are proud of our partnership with them.
]]>Gourmet popcorn is fast becoming the next big thing for foodies across the country. In an increasingly crowded space, Seattle-based POP! Gourmet Popcorn has managed to stand out among its peers. “If you join the club, you’re just one of the boys,” said David Israel, founder and CEO. “So, you want to be the chairman of that club or start a new club, which I think we did.”
Israel founded POP! Gourmet Popcorn in 2010. His original idea was to create a chain of retail stores that mixed popcorn with other sweet and savory flavors, but he quickly moved to a wholesale model. All along, Israel maintained his commitment to sourcing all-natural, gluten-free, high-quality ingredients for his products. “We go through so much pain to source the perfect ingredient,” said Sachin Ajith, vice president of project development. “That passion, that love, that magic is in our product.”
The company’s growth has been as explosive as kernels in hot oil. Today, the company produces 30 flavors of popcorn at its plant in Kent, Washington. It outgrew two smaller plants in Renton, Wash., in a period of months. POP!’s success has been chronicled in mass media coverage. In the February 2012 issue of O, The Oprah Magazine, Oprah Winfrey declared POP!’s White Truffle Bliss flavor one of her “favorite things.” Another flavor, Rogue Blue Cheese, recently won gold at a major snack food awards event.
Throughout this period of tremendous growth, Bank of America has been by Israel’s side. The owner first approached the bank because of its reach, but has since come to appreciate the relationship for much more. “It was mind-blowing support,” said Israel. “It’s a great feeling to know that someone cares about you within a company this size.”
Client Manager Michael Brunelle provides POP! with a full suite of banking products and services. “I think we have a model that’s so different from what everybody else has,” he said. “We’re very proactive in that, when we’re looking at a relationship, we’re trying to anticipate where they’re going as a company. We’re seeing a lot of clients every single week and we’re helping people’s dreams become a reality.”
Israel appreciates the personal attention his company continues to receive from Bank of America. As Brunelle explains it, he stops by POP! for reasons other than his belief in the business. “It’s just the popcorn,” he jokes. “That’s it. I come by for the popcorn. That’s all.”
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Popcorn has been the perfect anytime, healthy snack for more than 4,000 years. But now, new flavor sensations are taking over the nation and consumers are craving twists to this whole grain treat. That's why gourmet popcorn is the 2013 Food Trend, popping up everywhere like: specialty shops, food trucks, weddings, fundraising drives, and restaurants.
NBC Nightly News with Brian Williams recently featured the tasty gourmet popcorn trend, calling the booming business "bursting." CBS News had a piece in February, "Popcorn, the snack that saved the movies" and featured Gold Medal equipment popping up profits.
Countless other food industry sources, media outlets, bloggers, and social networking sites have been raving about the the rich buttery flavor of classic caramel corn, white cheddar truffle, raspberry, and gourmet toppings like real gold.
Popcorn, in general, also has appealing health benefits. It's one of the reasons Publicis Consultants USA and other trend analysis groups called popcorn a 2012 Food Trend. Studies have shown fiber-rich popcorn has higher levels of healthy antioxidants than some fruits and vegetables.
Popcorn, in general, also has appealing health benefits. It's one of the reasons Publicis Consultants USA and other trend analysis groups called popcorn a 2012 Food Trend. Studies have shown fiber-rich popcorn has higher levels of healthy antioxidants than some fruits and vegetables.
Popcorn is "the perfect snack food," Joe Vinson, PhD, professor of chemistry at the University of Scranton, said. His study found popcorn is the only snack that is 100% unprocessed whole grain, and the average person only eats about half a serving of whole grains a day.
Before the passion for popcorn reached fever pitch, Americans consumed 16 billion quarts of popcorn each year. Imagine what the records will show now as they re-discover the classic crunch of caramel or cheddar cheese. Or tempt their taste buds with new flavor combinations.
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"This is the ultimate, ultimate list of my Favorite Things," says Oprah. Why? Because no matter who's on your holiday list, you'll find everything from the whimsical stocking stuffer to the over-the-top indulgence. And on a side note Oprah loves the white truffle bliss.
]]>"This is the ultimate, ultimate list of my Favorite Things," says Oprah. Why? Because no matter who's on your holiday list, you'll find everything from the whimsical stocking stuffer to the over-the-top indulgence. And on a side note Oprah loves the white truffle bliss.
People and businesses just like POP! have found that one single mention in Oprah's magazine can blast off their business from earth to the stratosphere. And remarkably that is often just the beginning. They frequently find that being in O The Oprah Magazine sparks a series of other media mentions that transforms their business into one that's in a never-ending growth cycle that often experiences delightful and surprising results. Being on the O List has been another wonderful step in our company's growth and determination to make the best popcorn possible.
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Eric Trump tweeting a picture of himself holding a bag of Chocolate Salted Caramel? It doesn't get much better than that!!
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Check it out POP! Gourmet Popcorn was featured nationally on Good Morning America (Thanksgiving morning 2011)